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FAQs

What is the idea behind the Donut sites?
How many Donut sites are there?
Why are there different versions of these sites?
Who produces the Donut sites?
Why sponsors instead of advertising?
What about my privacy?

How do I become a Donut sponsor?
Do you offer more than just a website?
Why ‘Donut’?


What is the idea behind the Donut sites?

To help small and medium-sized enterprises (SMEs) to become more successful by giving them access to free, reliable, independent advice about a range of key business tasks and issues, as well as money-saving opportunities through the websites’ sponsors.

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How many Donut sites are there?

There are currently five sites – Law DonutMarketing DonutStart Up DonutIT Donut and Tax Donut. The first, Marketing Donut, was launched in April 2009. Three months later we launched Start Up Donut. The Law Donut was launched in August 2009, the IT Donut in August 2010 and the Tax Donut followed another 12 months later. Each site took about one year to plan, write and build. We plan to add more Donut sites in the future.

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Why are there different versions of these sites?

Our local partners – accountancy firms, law firms, chambers of commerce and enterprise agencies – have their own customised version of one or more of the Donut websites. Local partnership is key to the Donut business model – businesses want to deal with local organisations. Our target is to have 400 local partners using the Donut websites. For more information, see our local partner page.

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Who produces the Donut sites?

Atom Content Marketing – the market-leading specialist content marketing agency. We are based in Bristol and we’ve been providing practical and reliable advice to small businesses for more than 20 years. Our clients include a long list of leading private and public sector organisations. You can find out more about us by visiting our website.

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Why sponsors instead of advertising?

While researching the Donut project we spoke to many small-business owners. As well as all the free resources and reliable practical information, they said they wanted discounts and offers from reputable suppliers, but they didn’t want any advertisements – especially annoying pop-up display ads. That’s why we’ve carefully selected sponsors whose expertise and offers bring additional value to the Donut sites.

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What about my privacy?

We take the privacy of our site users extremely seriously, which is why you can be certain we will not pass your contact details or any other personal information to anyone else. You’ll find full details in our privacy policy.

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How do I become a Donut sponsor?

Becoming a Donut sponsor offers a cost-effective route to reaching the notoriously fragmented small-business market. Sponsors also get the chance to provide special offers to site users. For further information email Joanna Peters or call 0117 904 2224.

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Do you offer more than just a website?

Yes, we have thriving communities on Twitter and on Facebook, where we post links to small business news and information, answer questions and engage in discussions with business owners and experts. We also have a free monthly e-newsletter and weekly round-up.

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Why ‘Donut’?

Good question. At Atom, often we draw ‘donut diagrams’ to map out projects. We considered more than 60 other names, but Donut was the one we all liked, so it stuck. Read Donut founder, Rory MccGwire’s, blog for more on the story behind the name.